The Subconscious Effects of Party Color Scheme
If you’ve shopped with us at Simply Wrappers before, you’ll know how our products can set off the feeling and mood of a party. Our unmatched color section for our custom cupcake liners leaves you dozens of options for setting the tone of your party and showing your guests what they’re in for.
Did you know, though, that the color scheme you use in a party can have even deeper meaning? People are subconsciously affected by color patterns all the time, and there’s a reason some of the top planners out there are paid huge sums of money to get these kinds of details right in a corporate setting. Let’s look at a few of the effects color scheme can have on people in a party setting, and the benefits these may hold for you.
Colors and color combinations create feelings in people, both above and below the surface. This could mean the color of anything at a given party: Lights, flowers, furniture, linens…and cupcakes or other foods. It’s all part of the scheme.
Take the color blue, for instance. Blue is the color of water and the sky, and as such, many people find it calming and soothing. It can lower heart rates and slow respiration, and can have a real effect on the way people think about or perceive things they see or hear.
In turn, this can affect decision making in many people. Subconscious messages are sent through various color schemes, and they can linger in people’s minds down the line even when they may have consciously forgotten about them.
Branding and Marketing
The most obvious and common application for these themes is in the corporate world, where business events are commonly designed with these ideas in mind. A company looking to energize investors or make them more aggressive, for instance, might theme a party heavily red, a color which can incite these emotions. Many will infuse color schemes with the company logo, or will just set a basic mood using a combination of color and light schemes.
There’s no better way to accentuate these themes than with special cupcake liners from Simply Wrappers. To find out how our themed cupcake wrappers might benefit your latest party, speak to one of our experts today.